Silk Pearce

Brands. Graphics. Digital.

Down to a fine art

Norfolk & Norwich Festival

For the sixth year, Silk Pearce has delivered the creative concept to represent Norfolk & Norwich Festival. The designs have appeared on promotional materials, banners, posters and displays across Norwich city centre in preparation for the internationally celebrated arts festival.

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Branding Print Digital Display
Norfolk And Norwich Festival Outside 2017 01
Norfolk And Norwich Festival Brochure 2017 01
Norfolk And Norwich Festival Sign 2017 01
Norfolk And Norwich Festival Sign 2017 02
 

The main visual concept sees the return of the three-dimensional Ns which have become a familiar and well-recognised symbol of the festival. For 2017, the Ns appear at variety of angles, creating multiple perspectives and lending movement and artistic energy to the designs. We extended this use of angles to the brochure, where the slanted cropping of background images adds interest and allows more breathing space for images and festival copy.

The 2017 concept catches the eye through its eccentric shapes and bold colours. We added black to the palette to represent the darkened images of people and performers, and this offers a striking contrast to the luminous lime, purple and copper colours in the designs.

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Norfolk And Norwich Festival Outside 2017 03
Norfolk And Norwich Festival Banner 2017 01
 

“Silk Pearce has created a bold creative concept for this year’s festival; the work is eye-catching and dynamic and will be a key factor in raising the profile of the festival in the lead up to and during the event. Silk Pearce has once again produced designs that have a broad aesthetic appeal and convey the sophistication and boldness of our international programme.”

Lis Jennings

Head of Communications
Norfolk & Norwich Festival

Norfolk And Norwich Festival Banner 2017 03