Online and personal
In a world where consumers can find anything they want, at any time, from any location, it’s not surprising that businesses have to work harder than ever to get noticed. That’s why digital marketing is so important. And it takes serious strategic thinking, some brilliant ideas, and a little trial and error to get it right.
What you need your website to achieve will depend on your marketing aims, audience, content and usability needs. Your site might offer a friendly, informative face to your business, helping you deliver resources and information to help customers understand who you are and what you offer.
Or it might need to work harder. Perhaps you want to maximise visitors with functional elements that gather data and generate sales leads, integrating with your CRM and other business applications.
Silk Pearce’s experienced web designers have created many highly effective websites that are functional, SEO focused and intuitive. We work closely with you throughout the process of planning and development, and provide CMS training and ongoing support if needed.
There are plenty of practical reasons why blogging helps your business. It updates your content, which gains brownie points with Google. It helps drive potential customers to your site. It adds to your social media presence. And it enables you to develop your business voice and strengthen your personality.
Ultimately a blog should fulfil a more important role.
It should deliver original, informative and useful information – offering genuine help on relevant topics your readers and, indeed, search engines can take seriously.
Our bloggers are experienced copywriters and interviewers who firmly believe in the use of plain English. They’ll gather ideas and knowledge and combine it with carefully sourced research to create beautifully constructed, coherent and readable articles.
Search engine optimisation, or SEO, is simply about ensuring your business pops up at the top of the list when people search in Google. But as we all know, the process of getting it there isn’t quite as simple.
Google is smart, making sure that only good-quality content ranks highly.
There are many factors involved in this and they’re changing continuously. That’s where Silk Pearce can help. We can show you all the legitimate ways to make Google love your content and strengthen your position in searches.
Social media helps you connect to your customers without hitting them with a hard sell. It keeps things friendly and personal, helping your business shine through the mire of faceless corporate bombardment. Used properly, social media helps you build relationships with people, letting them familiarise themselves with your brand and your values. With stronger relationships comes trust, and with trust comes more business.
Silk Pearce can help you hone and manage your social media strategy. We can show you how to make different platforms work for you and drive traffic to your website. And we can help you keep track of your social media effectiveness with the right tools.
You might be surprised where social media can take you, so get in touch and see how we can help.
Photographs, illustrations, graphics and copy all combine to make your site the intriguing, visually appealing, clear and engaging tool that you want it to be. If the visible stuff is doing its job properly, your website will work better because it interests your visitors. They can navigate around it easily, which means they’ll probably stick around longer, enticed into exploring areas they hadn’t originally considered.
Silk Pearce will create content that reflects your image and brand and the reasons you are unique.
We know how to make the image and design elements work in total harmony with the words, encouraging your customers to engage with your brand.
You may have heard the quote by Forrester Research’s Dr. James McQuivey, ‘A minute of video is worth 1.8 million words.’ Meanwhile, this Cisco report predicts that by 2019, consumer internet video traffic will make up 80 percent of all consumer internet traffic.
That’s because video can do what few other channels can. It’s far easier to digest than lengthy copy. It’s a great way to clarify an otherwise confusing concept. Video can be useful, serious, funny, and, if well done, a great way to see your message spread.
With millions of consumers favouring YouTube and other video platforms over alternative search engines, there’s a good chance your message could be exposed to extraordinarily large audiences.