Among Brookgate’s most important projects is an exciting new city quarter in Cambridge called CB1 - a development that includes offices, major retailers and student accommodation. CB1 also provides a transport interchange, attractive parks and community spaces. This desirable scheme has attracted both local and multinational businesses including Microsoft, Amazon, Samsung and Mott MacDonald.
Silk Pearce designed a visual identity and marketing campaign for CB1, and were responsible for the strapline ‘see, be’, inspired by the letters in the postcode. We’ve created literature, marketing material, building and wayfinding signage and a website, and designed site hoardings which depict a shelf of books - a reminder of the city’s role in inspiring generations of famous Cambridge authors and scientists. We've also created Brookgate's corporate website and designed the decorative elements of Brookgate's marketing suite and offices at the newly refurbished Foster's Mill.