Silk Pearce


Thames Hospice Header

Caring rebrand for Thames Hospice

01 January 2014 | Posted in Branding | Digital | Print

Silk Pearce has helped to rebrand Thames Hospice with a new name, logo, visual identity and marketing material, including an exciting new website.

Our designs help to better reflect its professional and patient-centred approach in offering specialist palliative care services, which had previously centred on a clinical approach. 


The website has been completely redesigned and restructured by Silk Pearce with dedicated sections and content for specific audiences, such as patients or referring GPs. Take a look at the website


The new visual identity is based on a cursive font that has been adapted and hand-drawn by Peter Horridge. It is used on its own or with the new tagline ‘Expert care, everday kindness’.


The design overhaul includes a pallet of four bright and four calm contemporary corporate colours, new typography and a more friendly and engaging design style to reflect its personality.