LXB Retail Properties
Audley Developments Ploska
The London Women's Clinic
Living at Snape Maltings
The Poetry Trust
Content Management Systems
Not only does a website need to be easy to navigate, accessible and contain relevant information, it also needs to be up-to-date with news, activities and contact details. For many people a corporate website is now the first point of contact with a business or organisation and so needs to be a positive user experience. Managing your own website content easily and effectively is the key to engaging the visitors to your site.
Usability is important to ensure a website meets visitor requirements and expectations. This will also ensure that users find what they are looking for easily and make return visits to the site following a positive user experience. Developing usability for a website can involve producing user profiles to ensure the site is accessible for the target audience. Language and navigation must also be clear and unambiguous which will also help search engine optimisation.
We recognise the importance of accessibility for website visitors. We tailor our website designs for accessibility on an individual project basis. If the project requires it we can ensure a website adheres to the guidelines produced by the WC3, the organisation responsible for defining standards used in web design. We can also supply alternative page styles for visually impaired users.
Search Engine Optimisation
Developing websites that are search-engine friendly is often a prerequisite for a successful site, especially those for business start-ups. We can build sites from the ground-up that have the best chance of achieving a satisfactory search-engine ranking. This process also results in a site that is accessible and contains unambiguous content. We can also work with a client on an on-going basis to improve rankings as internet marketing is a process that needs time to develop to achieve sustained results.
Website interactivity can come in many shapes and forms, but usually exists to provide a service or enhance the content on a website and to build a relationship with a visitor to the site. This can involve a simple feedback form or an ecommerce solution. It could also encourage return visits by engaging with a visitor through the use of a blog or message board.
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