Silk Pearce has created four striking images of well-known Norfolk and Norwich landmarks featuring specially-created letter ‘N’ 3D models as part of its distinctive design theme for this year’s arts festival.
Silk Pearce designers, Ian Coote (left) and Rob Steer, at the launch of Norfolk & Norwich exciting new programme.
The consultancy’s work for Norfolk & Norwich Festival 2013 (10 to 26 May) includes designing the programme brochure detailing all events, lamppost banners, pop-up displays, staff T-shirts and other promotional materials for use in the run up to and during the Festival.
This year’s brochure was specifically designed to highlight the Festival as a feast of the arts, to create excitement and to promote the entire county as a world-class cultural destination, as well as a rich source of creative talent. The front cover features an intriguing image with the two ‘Ns’ on the beach at Holkham, with the internal pages showing the models outside The Forum, within Norwich Cathedral cloisters and in the fields at Happisburgh Lighthouse.
You can't miss the sculptural 'N' models positioned outside The Forum in Norwich.
The brochure has a square format giving the content a more integrated fee. The hand-crafted woodblock font Black Monday is being used for titles and headlines and large areas of bright yellow, purple and blue suggest a true festive spirit. Large format images of this year’s artists, performers and venues also feature throughout. Images and design elements from the brochure have been extended onto the other items that are being developed by Silk Pearce.
Silk Pearce's brochure design for the Norfolk & Norwich Festival.
“This year’s design theme builds on the Festival’s new visual identity that was developed by Silk Pearce as part of a rebrand last year. The brochure has been designed to encourage people to explore what is on offer but also to emphasise that the Festival involves activities, venues and stunning landscapes from the whole county, not just Norwich,” said Peter Silk, joint creative director at Silk Pearce.
Silk Pearce has compiled a video to promote Favini’s new paper range, Crush. The eco-friendly paper uses by products of fruit and nuts, which are then added to paper pulp to give the range its unique look and texture.
“The video was a natural progression following the photo shoot of crushing fruit and nuts that we directed for the promotional brochure,” says joint creative director, Jack Pearce, “When we played the shots back, it looked like a flick book.”
The novel branding and marketing technique is certainly helping to make a noise about Crush, with Where’s my Banjo by Rimski, giving the tongue-in-cheek video its fast pace.
In true Comic Relief style we swapped our computers for aprons and had some fun baking cakes and raising some dough for Red Nose Day. With a mix of talent from the novice to the hobby baker, the challenge was going to be harder for some than others.
While nerves got the better of Peter Silk, who wangled a last-minute holiday. Jack Pearce was the first to complete his bake, but fell at the final hurdle when he left his cake at home. Ian Coote spent a week making croissants (lots of stages, apparently) and Andrea Gosling’s mis-shapen cakes turned into a happy accident. Gail Russell baked her one and only recipe and Diane Jarvis tried her first ever lemon cake. Rob experimented with a strawberry custard tart and succeeded without a soggy bottom, despite having to use his son’s mini plastic rolling pin! While instigator, Camilla Sharman, went for the posh option with St Clements cupcakes.
How we raised our dough
We each made a contribution to enter our cake into the competition.
Team SP celebrate the great Olympic feat of keeping its own version of the Olympic torch alight. With cheers from the crowd, Silk Pearce’s Rob Steer ran up East Hill just moments before the official Olympic torch passed close to its office in Colchester, earlier this month.
The final handover was to director, Jack Pearce, who holds the torch in the Silk Pearce garden. “The Olympic Games has brought so much excitement to the country, we wanted to be part of the big picture,” says Jack Pearce.
On creating its own version of the torch, designer and maker Rob Steer commented, “We’re very proud that we’ve been able to keep our torch alight for all this time – it’s amazing what you can do with a bit of tissue paper and sticky-back plastic!”
Team SP got up (very) early and braved the (very) wet weather to see the Olympic Torch pass
(very) close to our studio. We even used our design skills to make a (very) realistic torch of our own.
Roll on London 2012!
Torch made and carried by Rob Steer!
The official torch bearer keeps the flame alight in the rain.