Silk Pearce

Brands. Graphics. Digital.

Capturing the
festival spirit

Norfolk & Norwich Festival

In 2016, for the fifth year running, we have designed the creative concept to represent Norfolk & Norwich Festival. Its visually striking designs have appeared on banners and posters across Norwich city centre in preparation for the internationally celebrated arts festival.

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BrandingPrintSignageDigital
Norfolk and Norwich Festival banner
Norfolk and Norwich Festival Theatre Royal sign
Norfolk and Norwich Festival illustration
Norfolk and Norwich Festival illustration
Norfolk and Norwich Festival programme

The main visual concept is based on an image of one of the imposing office blocks in Norwich city centre.We flipped and repeated the image of the office block to create a pattern and then used a watercolour background to represent energy and movement.

The designs were also inspired by the roof of Norwich Cathedral, the distinctive striped gazebos of Norwich Market and the Victorian bandstands of Chapelfield Gardens.

A white logo in the distressed typeface that has become synonymous with the festival brand is reversed out of the image for emphasis.

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Norfolk and Norwich Festival illustration
Norfolk and Norwich Festival illustration
 

“Silk Pearce has created a bold creative concept for this year’s festival; the work is eye-catching and dynamic and will be a key factor in raising the profile of the festival in the lead up to and during the event. Silk Pearce has once again produced designs that have a broad aesthetic appeal and convey the sophistication and boldness of our international programme.”

Lis Jennings
Head of Communications
Norfolk & Norwich Festival

Norfolk and Norwich Festival banner
Norfolk and Norwich Festival banner
Norfolk and Norwich Festival posters