Silk Pearce has compiled a video to promote Favini’s new paper range, Crush. The eco-friendly paper uses by products of fruit and nuts, which are then added to paper pulp to give the range its unique look and texture.
“The video was a natural progression following the photo shoot of crushing fruit and nuts that we directed for the promotional brochure,” says joint creative director, Jack Pearce, “When we played the shots back, it looked like a flick book.”
The novel branding and marketing technique is certainly helping to make a noise about Crush, with Where’s my Banjo by Rimski, giving the tongue-in-cheek video its fast pace.
Photography by Bruce Head